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You might want to read every book, hire every consultant and attend every conference. But you know you can't. So how else can you harness all these great ideas and put then to work in your business? The Ultimate Book of Business Creativity brings together for the first time all the most valuable tools for generating breakthrough ideas - free from consultant's hype. From brainstorming and brainwriting to Mind Mapping and story-boarding, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way.
This book provides a clear, concise guide to creativity techniques. The introduction stresses the need for quantity to create quality when generating ideas. Each of the 50 techniques is outlined in a few pages with a clear focus on practical application. If you want a book with a lot of theory behind creativity this is not for you, but if you want to actually get started, this book can help (fast). The book covers both individual and group techniques and also categorises the techniques for either problem solving or idea generation. This book will prove very useful whether you are looking to improve your own creativity, or get the best out of others. Highly recommended.
